As The Wormhole Turns: Fan Loyalty and Rebellion in a Cyber-World


Hello science fiction and television series fans,Click to visit Stargate SG-1 Team at MGM Dot Com!

Did you still feel sad about when Stargate SG-1 was canceled?  Were you upset when Paul McGillion’s character, Carson Beckett from Stargate Atlantis was killed? What about the StarGate Atlantis’ non-renewal?

Learn more about Joe Mallozzi on his web log!Atlantis was terminated over two years ago, and yet, writer and Show Runner Joe Mallozzi is still fielding questions, critiques and negative rants from people who continue to be upset about the show’s end.  So, what’s up with that?

After all, it’s only a television show, right? Why are some fans getting so upset and bothered about the loss of their favourite character or show that they go out of their way to antagonize the show’s creators, writers, and actors?

What is going on here? Is it because we have easier access to these people as a result of the internet? Or have people generally just become more ill tempered and rude?

Actually, the answer is based on the relationships that fans develop over time, not only with the show anClick to learn about Central Michigan University!d its characters, but with the creators of the show. Like it or not, we’ve developed personal feelings for the characters that we watch on television every day.

Curt Sutterfield, a broadcast and cinematic arts faculty member at Central Michigan University, said he cares about certain characters from Click to learn more about Curt Sutterfield of CMU!his favourite shows because he can identify with them.

Sutterfield said he’s built a relationship with every character he’s ever watched, which is the driving force of any show. And that’s what Producers want; they want us to care about a show’s characters so that we will come back every week. It’s important that fans become loyal viewers. For that to happen, writers need to help the viewers to establish relationships with the characters in the show.

Jeffrey Weinstock, professor of English who teaches ENG 324: Introduction to Popular Culture in Click to learn more about Jeffrey Weinstock of CMU!America at Central Michigan University, said the most intense relationships between viewers and characters are created by genre programs such as science fiction, fantasy or horror. “People talk about these programs online and they feel like they were made for them,” he said. “I was sad to see Twin Peaks go, I still feel like I have a relationship with the characters.”

Good writers become victims of their own success. We fall in love with the characters that the writers have created, feeling joy and sorrow with them as they go through whatever challenge is written in the script. So, the very thing that keeps us hooked on a show becomes a problem for the networks when they pull the plug.

The studios and networks will tell you that shows get canceled due to many factors, one of which is ratings. Ratings fall when a particular show is not reaching its audience. The premise is wrong for the target audience. Or the characters are just not likeable enough. Viewers are not able to establish a relationship with the characters. And if the writers don’t make changes fast enough, the show gets canceled. It happens all the time.

Click to visit Chuck on NBC!Sometimes, when a network pulls the plug, a small audience becomes vocal and launches a “Save Our Show” campaign. This happened in 2009 with a “Save Chuck” campaign that made use of Twitter and Facebook based around the simple concept of watch the show, buy the DVDs or episodes, share the joy of Chuck, and write to NBC executives.  It worked and Chuck was renewed.

Sadly, some fans get a little carried away when they feel the need to oppose the loss of a show.

On August 20, 2009, Joe Mallozzi wrote in his blog, “More shocking for me … was the infantile behavior of some – supposedly mature adults taking advantage of internet anonymity to curse and name call like a bunch of children.  Really, folks, it’s embarrassing.  I am embarrassed for you.  This is the sort of behavior that gives fandom a bad name, giving those outside the community the fodder to marginalize, belittle, and lampoon.  Sure, go ahead and criticize the creative all you like, but when you start leveling personal attacks against the show creator – a guy who has worked tirelessly to produce 15 years of a franchise you all feel so passionate about – on the basis of an unsubstantiated rumour (the alleged cancellation of the Atlantis movie), you cross the line from spirited fan to raving loon”.

Later, on October 31, 2009, Mallozzi again spoke out about fan behaviour on the internet. TSGU S2x08 Malice - Brian J Smith as Lt. Scotthis time, the slings and arrows were aimed at one of the actors of the new series, StarGate Universe. Said Mallozzi, “the negativity has also taken its toll on one-time regular Sherry, proud mother of actor Brian J. Smith, who, surprised and saddened by some of the hostility here, has elected to no longer read the blog.

Also, after several months of connecting with fandom online, Brian is stepping away from his popular twitter account for much the same reason.  Some of the very same fans who he was kind enough to open up a dialogue with in the run-up to the premiere started leaving him nasty comments as though he was responsible for the show’s creative direction”.

Click to visit Stargate at the Official MGM Website!Things have since cooled down a bit, However, Brian J. Smith avoided Twitter for some time as a result of how he was treated. And who could blame him.

The actor who plays Lt. Matthew Scott on MGM Studios Stargate Universe as televised on SyFy in the United States was bullied by people who felt they were protected by the anonymity of social media. No matter how it’s labeled, rude and nasty behaviour on line is cyber bullying.

Stargate Universe Team
A few people on the other end also have exhibited the same behavior, provoking arguments on Twitter and Facebook and then blaming the “others” as if it was all the fault of someone else. Two wrongs do not make a right.

People will behave on the internet in ways that they would never behave if they were face to face with a real person. Being unseen empowers some people (you) to do things they will usually not do. People sometimes think they cannot be traced back to their actions, hence your responsibilities to your actions appear diffused.

Anonymity is a seeming invisibility cloak to a person’s expression online. Under an alter ego, one can post crude comments while still maintaining a do-gooder image offline. Or so some people think. In point of fact, the internet provides a false sense of anonymity. Most web sites do have ways to search out and identify most posters.  Unpleasant comments made on line will catch up with posters because a savvy person can figure out a poster’s I.P. address.

It’s quite normal to become engaged with and attached to the characters in a show that you love. After all, it’s why we return to watch the show week after week.

However, in the end, it is just a show on television. As we grow older, Dr. Beckett and his cCarson Beckett and Stargate Atlantis Team!olleagues will continue to face the Wraith in the Pegasus Galaxy, Chuck will battle evil, and fans will continue to rally to save the shows we all love.

Hmmm, just a thought, has television become a medium for viewer manipulation?  Find out next time on As The Wormhole Turns when I will have more for you to ponder and consider in the near future!


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if you prefer (as so many of our visitors do) you may also visit and follow WHR on Twitter,  or contact me on Twitter with your comments or questions.Follow ArcticGoddess1 (Patricia Stewart-Bertrand) on Twitter!


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3 thoughts on “As The Wormhole Turns: Fan Loyalty and Rebellion in a Cyber-World

  1. This article is about the cancelation of Caprica in November. What else would it be about? Did you wake up one day and decide to write this out of the blue? Strangly you don’t even mention it. You don’t mention, the apple campaign, the petitions, the tweet-athons to trend #savecaprica (which trended in Canada) Surely you have a pulse on science fiction don’t you? The moment we heard the news of Caprica’s cancelation, so many emotions started to fly. Many in shock, others very sad, some very angry. “Frak you Syfy” is all over facebook right now. If you haven’t seen it, then you aren’t paying attention. The Syfy facebook page is completely covered with Caprica fans, and they are pissed.

    I have to disagree with your take on “anonymity in cyberspace” Most everyone I have seen who is commenting or criticizing Syfy has their full name posted, some even have their photo in their profile. Yes it is true that some are quite angry, and maybe fall into the “childish” category, but have you stopped and thought that maybe these are actually young people? Facebook is an all ages media.

    The fans of Caprica are actually protesting a much larger injustice. That is, our “SciFi” channel has turned into the “Siffy” channel. Now with the cancelation of SGU, where is the science fiction. This is the major protest right now in the USA. We have no recognizable science fiction network right now. Any comments on that?

  2. Hello Patricia,

    Your article is wonderful. Solid research references from CMU. This article has been extremely popular with over 4,500 reads in just a few days. Have received many nice comments on Twitter by DM and open tweets.

    Only one person out of hundreds complained. Apparently thinks academic research is propaganda. When I engaged on twitter that we support all Stargate’s at conventions they were obstreperous even after I suggested they leave a comment (preferring the anonymity they think exists on Twitter). oh well, 1 out of 3,500 is a pretty good average.

    Thanks again. Looking forward to the next news article.

    Best Regards

  3. Enjoyed this a lot. Another example of a positive fan campaign was that of the fans of Jericho. It was the second show in CBS history to be cancelled and then renewed within a few days’ time (the first being Star Trek). The fans launched an impressively positive campaign, even pooling their money together to buy commercials on Comcast. The show was given 8 episodes. However, the writer’s strike happened and it was delayed, moved to another night, not advertised enough and after 8 episodes it was over. It lives on in a third season in the comic book series. Fans still hold out hope for a movie.

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